How to Choose the Right Image Size for Social Media

(Last Updated On: December 20, 2017)

Correct image size before you post

image sizeimage sizeI once created a Twitter post with this stylized infinity symbol in it. I learned something important that day. You have to use the correct image size. Otherwise, Twitter may just crop the top & bottom off the image.

The same principle applies to other social media.

Change to 600 x 300 px image

Now, whenever I upload an image to Twitter, I change to image size to 600 x 300 pixels. I do that using a program called GIMP.

Change image size in 10 Steps with GIMP

image sizeAfter you open up GIMP, do this:

  1. Image > Scale Image to change height to 300 pixels.
  2. Use Color Picker tool to select most prominent colour from image
  3. Move yellow colour to background area
  4. Click on File > New
  5. Create a 600 x 300 px rectangle
  6. Click on the image & then Cmd C to copy it into clipboard
  7. Select 600 x 300 px rectangle & then Cmd V to paste it into centre of rectangle
  8. image sizeClick outside centred image to anchor it
  9. Give new image a descriptive name with the word “Twitter” in it
  10. Export as a PNG file.

Image sizes for other social media

Facebook

  • image sizeProfile picture: 180 x 180 px
  • Business page profile picture: 180 x 180 px
  • Business page cover photo: 820 x 312 px.
  • Share image recommended upload size: 1200 x 630 px
  • Event image: 1920 x 1080 px

Twitter

  • Profile photo: 400 x 400 px
  • Header photo: 1500 x 500 px
  • In-stream photo: Minimum of 440 x 220 px; I use 600 x 300 px.

Instagram

  • Profile picture: 110 x 110 px
  • Square picture: 1080 x 1080 px
  • Rectangular picture: 1380 x 1080 px (5:4 ratio)

LinkedIn

  • Profile picture: 400 x 400 px (minimum)
  • Personal background picture: 1584 x 396 px
  • Company logo image: 300 x 300 px
  • Company cover image: 1536 x 768 px
  • Banner image for company page: 646 x 220 px (minimum)
  • Header image for Pulse article:  700 x 400 px
  • Hero image: 1128 x 376 px
  • (You have to have accessed the LinkedIn Career pages to be able to use all of the above.)

Pinterest

  • image sizeProfile picture: 165 x 165 px
  • Image aspect ratio: between 2:3 and 1:3.5. (I use 600 px wide with a maximum height of 1900 px.)
  • Minimum size of image: 222 x 55 px
  • The fold is the bottom of the first screen. I usually try to make a pin go beyond the fold so that people will scroll down. This will get them more engaged.

Google+

  • Profile picture: 250 x 250 px
  • Cover image: 1080 x 608 px
  • Shared image: 497 x 373 px
  • Shared video: width of 496 px

YouTube

  • Channel profile image: 800 x 800 px
  • Channel cover photo: 2560 x 1400 px
  • Video uploads: 1280 x 720 px (minimum)
  • Note: videos must maintain a 16:9 aspect ratio. Otherwise there will be black bars along 2 of the sides.

 

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