Create web page to grab attention
Often visitors will read the title of a web page and go no further. With so much competition for similar content, you want to make sure that people spend more than a few seconds on your web page.
Poor usage of text & visuals can both result in people leaving your page before they even get beyond the heading.
HubSpot created a blog post that talks a great deal about visual content on a web page. It gives lots of statistics (with references) explaining why a particular type of visual content is import to draw visitors into your post. With a few exceptions, the facts below come from that HubSpot blog post.
10 facts you should know to increase readership of a web page
Go to the HubSpot blog post to find the source of any of the statistics highlighted in red.
1. Hearing vs pairing with visuals
- When people hear information
- Likely to remember only 10% three days later
- If a relevant image is paired with that same information
- Retained 65% of the information three days later.
2. Video content increasing
In 2016 a major Silicon Valley venture capital firm claimed that video content will represent 74% of all internet traffic within a year.
Cisco projects that videos will make up 80% of all internet traffic by 2019.
3. Video affects engagement
34% of B2C marketers say pre-produced video will be critical to content marketing success in 2017.
4X as many consumers would prefer to watch a video about a product than to read about it.
Use the word “video” in email subject lines
- Boosts open rates by 19% and
- Clickthrough rates by 65%.
4. Infographic statistics
When internet images are relevant, readers spend more time looking at the images than they do reading text on the page.
Infographics are “liked” and shared on social media 3X more than other any other type of content.
People following directions with text and illustrations do 323% better than people without illustrations.
5. How many graphics?
In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
Tweets with images receive 150% more retweets than tweets without images.
Facebook posts with images see 2.3X more engagement than those without images.
85% of videos on Facebook are watched without sound.
Facebook users watch 8 billion videos per day.
Organic Facebook engagement is highest on posts with videos (13.9%) and photos (13.7%).
YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network.
Percentage of internet users who use Pinterest: 31%.
Percentage of Pinterest users who earn over $75,000 USD/year: 30%.
Over 80% of pins are re-pins compared to 1.4% of tweets retweeted.
Visual content statistics above came from a HubSpot blog post. Go to that blog post after you read this one. You can read all 42 statistics.
There are a couple readership ideas below that you should also read.
8. Headline quality
Don’t expect people to read your article unless you have a persuasive page title. The software on the Headline Analyzer page will rate your heading. If your headline score is less than 70, keep working on it.
9. Letter F
As a rule, people do not read a web page like they might read a book. They skim for information. They read in the shape of a capital letter F.
They will read the first few lines completely. Then they will read the beginning of a few lines. Then they will skim right down the page.
So, it is a good idea to use
- Short sentences and
- Bullet points.
10. Begin with short lines
It is easier to draw people into your article if the lines are short. So, shorten the lines in the first paragraph by having half of the width occupied with an image.